When Life Saving Victoria (LSV) approached us, they had numerous sub-brands that had built up over the years, each with a different identity. We were tasked with finding a branding solution that would allow existing and future sub-brands to become a cohesive family aligned with the master brand.
Our brand audit uncovered 20 sub-brands that had no need for their own identity. We developed two new logo lock ups that allow multiple sub-brands to be consolidated into a consistent visual identity: an LSV badge and an LSV title. While the framework for each remains the same, certain elements like colour, name and icon can be interchanged to provide flexibility.
Our new direction and process allows unity and a streamlined approach for the identity of existing and new sub-brands. Under our guidance, LSV have begun to roll out these new concepts.