A healthy energy drink.

Martay is a healthy energy drink / functional beverage. Similar to a kombucha or a natural sparkling tea in flavour and ingredients, there is one crucial difference - Yerba Mate.

Our brand proposition challenged the ‘energy drink’ stigma, going against the typical masculine/adrenaline messaging for something more humourous and wholesome.

We worked closely with the founders to develop a unique brand platform and communications strategy to tackle the task of breaking into this hybrid market.