Life Saving Victoria, a sub-brand rescue.
A solution to unify a wayward and disparate approach to program and training sub-branding. We created a sub-brand platform aligned to the master brand, consolidating across a consistent visual identity.
A simplified framework streamlined process for the sub-brand identity, which then rolled-out across all Victorian lifesaving clubs.
Brand Strategy | Identity | Brand Guidelines | Collateral
Flexible graphic icons to differentiate programs.
Application across all promotional and event based collateral and equipment.