Life Saving Victoria
Life Saving VictoriaPeak body for life saving

Life Saving Victoria, a sub-brand rescue.

A solution to unify a wayward and disparate approach to program and training sub-branding. We created a sub-brand platform aligned to the master brand, consolidating across a consistent visual identity.

A simplified framework streamlined process for the sub-brand identity, which then rolled-out across all Victorian lifesaving clubs.

Brand Strategy | Identity | Brand Guidelines | Collateral
Brand audit 03
Brand audit 01

Flexible graphic icons to differentiate programs.

Brand audit 02Brand audit 02
Lifesaving flags
School surf league race
Life Saving Victoria letterhead
Two boys enjoying ice cream
Mentor program presentation stage

Application across all promotional and event based collateral and equipment.

Life Saving Victoria volunteers standing next to banner
Two boys in green at the beach