![Life Saving Victoria](/_next/image?url=%2Fimg%2Fprojects%2Flifesaving-victoria%2Fheader.jpg&w=3840&q=100)
Life Saving Victoria, a sub-brand rescue.
A solution to unify a wayward and disparate approach to program and training sub-branding. We created a sub-brand platform aligned to the master brand, consolidating across a consistent visual identity.
A simplified framework streamlined process for the sub-brand identity, which then rolled-out across all Victorian lifesaving clubs.
Brand Strategy | Identity | Brand Guidelines | Collateral
![Brand audit 03](/_next/image?url=%2Fimg%2Fprojects%2Flifesaving-victoria%2Flifesaving-1.jpg&w=3840&q=100)
![Brand audit 01](/_next/image?url=%2Fimg%2Fprojects%2Flifesaving-victoria%2Flifesaving-2.jpg&w=3840&q=100)
Flexible graphic icons to differentiate programs.
![Brand audit 02](/_next/image?url=%2Fimg%2Fprojects%2Flifesaving-victoria%2Flifesaving-3-1.jpg&w=3840&q=100)
![Brand audit 02](/_next/image?url=%2Fimg%2Fprojects%2Flifesaving-victoria%2Flifesaving-3-2.jpg&w=3840&q=100)
![Lifesaving flags](/_next/image?url=%2Fimg%2Fprojects%2Flifesaving-victoria%2Flifesaving-4.jpg&w=3840&q=100)
![School surf league race](/_next/image?url=%2Fimg%2Fprojects%2Flifesaving-victoria%2Flifesaving-5.jpg&w=3840&q=100)
![Life Saving Victoria letterhead](/_next/image?url=%2Fimg%2Fprojects%2Flifesaving-victoria%2Flifesaving-6.jpg&w=3840&q=100)
![Two boys enjoying ice cream](/_next/image?url=%2Fimg%2Fprojects%2Flifesaving-victoria%2Flifesaving-7.jpg&w=3840&q=100)
![Mentor program presentation stage](/_next/image?url=%2Fimg%2Fprojects%2Flifesaving-victoria%2Flifesaving-8.jpg&w=3840&q=100)
Application across all promotional and event based collateral and equipment.
![Life Saving Victoria volunteers standing next to banner](/_next/image?url=%2Fimg%2Fprojects%2Flifesaving-victoria%2Flifesaving-9.jpg&w=3840&q=100)
![Two boys in green at the beach](/_next/image?url=%2Fimg%2Fprojects%2Flifesaving-victoria%2Flifesaving-10.jpg&w=3840&q=100)