The Irish Australian Chamber of Commerce is a business network, committed to adding value and bringing opportunities to its members through events, programs and initiatives.
We worked with the board to clearly articulate the brand’s meaning and develop both brand and communications strategies, taking the IACC to the next level. The strategy, which focused on the unique connection and affinity the two countries share, was rolled out across digital, social, events and content, and informed a new value-based approach for both members and sponsors.
IACC community numbers have since doubled, creating more interest from sponsors, business and government. We continued to work with the brand to grow its offering and create communications that reflect key message and business objectives.
We redesigned the IACC home page and worked with the brand on their LinkedIn, Facebook and Twitter pages.