Devil's Thumb Distillery
Devil's Thumb DistilleryCraft distillery, Far North Queensland

A premium craft spirits brand.

Produced in the shadow of the Daintree Rainforest, our brand proposition and design inspiration is based on the journeys we take to get to amazing destinations.

Devils Thumb location and the tropical climate reflected in the graphic imagery and through the topographic line treatments on the label.

Brand Strategy | Identity | Packaging | Digital
Signature dry gin
Signature dry gin
Rainforest gin
Rainforest gin
Navy strength gin
Navy strength gin
Australian cane spirit
Australian cane spirit
Dragonfruit gin
Dragonfruit gin

Application across several varieties of gin and cane spirit.

Reef gin
Reef
Devil's Thumb boards

Application across several varieties of gin and cane spirit.

Lemon with vignette
Sushi with fish roe

Social media art direction key to bring the environment and local botanicals into focus.

Social post 1

So today is International Gin & Tonic Day and if you ask us, there is no better way to celebrate than with a cheeky DTD G&T!

Our Signature Dry, Rainforest and Navy Strength Gins are all the perfect addition to a refreshing @fevertreeaustralia tonic, garnished with your favourite citrus for an extra punch! #devilsthumbdistillery

Devil's Thumb DistilleryEDM Strategy

Friends with the Devil.

Strategy and execution of email marketing elevated the brand to a new level.

Friends with the devil EDM